Club Industry's Fitness Business Pro has partnered with Leslie Nolen, CEO of the Radial Group and Step by Step columnist, to provide fitness facility owners and operators practical Internet strategies tailored for their health & wellness businesses. Nolen's exclusive monthly column will give you sound advice on harnessing the Internet to build customer relationships, increase revenues and lower costs.

The column will also explain helpful techniques that attract potential customers to your Web site--and discredited methods to avoid. You’ll learn how crucial basics like search engine optimization can bolster sales, and how innovations like blogs and podcasts reinforce client relationships. Nolen will cover e-commerce and email marketing tools that expand your business online and offline, plus Web strategies that save you and your customers time and money by streamlining everyday operations. View the WebSavvy home page.

January 2008
Local Search: The Missing Link to Your Web Site
Tips that help customers looking for a local fitness center find your Web site.

February 2008
How To Take Your Website's Vital Statistics
Tips on how to improve your understanding of what's working and what's not on your Web site.

March 2008
Website Collecting Dust?
Five spring-cleaning tips for your facility's Web site.

April 2008
How to Get More E-mail Newsletter Subscribers
Learn 50 ways that your club can increase its e-mail newsletter circulation.

May 2008
Not Your Father's Internet: What's New & What's Next For Wellness Businesses
A look at several "hot topics" including mobile marketing, YouTube and MySpace.

June 2008
Is Your Web Developer Legit?
Ten red flags for wellness businesses.

July 2008
Pay-Per-Click Advertising: Essentials for Wellness Businesses
What wellness businesses need to know when it comes to online advertising.

August 2008
CAN-SPAM Updates: New Email Marketing Rules For Health Clubs
What health clubs need to know about the latest changes to anti-spam regulations.

September 2008
Mobile Marketing: Can Your Clients Hear You Now?
The ins and outs of mobile marketing and text messaging to promote your fitness facility.

October 2008
Now What? How Landing Pages Convert Site Visitors to Customers
Tips for optimizing your Web site.

November 2008
Social Media: Five Ways To Jumpstart Member Loyalty
The basics about how to inspire loyalty from your members.

December 2008
Did Your Wellness Website Earn Its Keep In 2008?
Ways to check your Web site’s performance and improve it for 2009.

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