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Troubleshooting The Sales Cycle In Your Wellness Business: Part 4

Jun 5, 2007 3:55 PM

Leslie Nolen is CEO of The Radial Group, which provides wellness businesses with seminars, publications and coaching on starting and managing profitable and personally rewarding businesses...

Archived Articles from Step by Step: Sales

Troubleshooting The Sales Cycle In Your Wellness Business: Part 4

Jun 5, 2007 3:55 PM

Leslie Nolen is CEO of The Radial Group, which provides wellness businesses with seminars, publications and coaching on starting and managing profitable and personally rewarding businesses...

Troubleshooting The Sales Cycle In Your Wellness Business: Part 3

May 8, 2007 4:57 PM, By Leslie Nolen

In Part 1, we identified the four key stages of effective sales and marketing strategies: Stage 1: Filling the pipeline with prospects Stage 2: Following up with prospects Stage 3: Exploring ways your business can help prospects Stage 4: Closing sales ...

Troubleshooting The Sales Cycle In Your Wellness Business: Part 2

Apr 9, 2007 11:11 AM

Every successful business has a pipeline of prospects/potential clients and customers. Use these tips to regain control over your pipeline...

Troubleshooting the Sales Cycle in Your Wellness Business: Part 1

Mar 7, 2007 11:22 AM

Finding more members and clients can feel like learning to drive a stick shift. You’ve got the pedal to the metal, generating lots of noise and vibration, but the car just doesn’t move...

Prevent Subtle Sales Missteps

Jan 25, 2007 11:42 AM, By Leslie Nolen

Start by understanding three factors that influence potential customers. If you’re like many health clubs, your sales process and marketing materials overlook these aspects. First, competing choices often seem alike to prospects. Sure, you can rattle off important differences between ...

Automatic Billing for Fitness Professionals

Jan 9, 2007 3:22 PM, By Nick Berry

As an entrepreneur I have realized the benefits of systemization and automation, and how to increase predictable results. As a business coach, I encourage clients who wish to build their business and increase ...

Putting Your Fitness Business in E-motion

Dec 6, 2006 4:36 PM

As a fitness professional, I am always amazed at the different people that I get to meet each day. Many have attained a high level of success in their chosen careers, and I try to learn as much as possible from them whenever I can. When one of my training clients attributed his ...

Hosting Events that Drive Membership Sales

Nov 10, 2006 9:57 AM, By Angela Cuocci

If you’re in the health club business, then you know that every club has three main priorities: retention, revenue and referrals. Club parties are the perfect way to drive revenue while...

Aug 30, 2006 5:17 PM

Closing More Sales by Asking the Right Questions

Jul 6, 2006 1:20 PM

Many sales representatives today are so focused on selling a club’s features, believing that the club and its unique features will sell itself. ...

Coaching in Fitness Centers—The Next Sales and Retention Tool

Jun 8, 2006 11:54 AM

Not every club member fits into the personal training mold, so some fitness facilities are implementing coaching services to boost their bottom line. Coaching is a system of communication between a client and a coach that enables them to discuss the various aspects of a client’s overall health and wellness. To fitness centers, coaching is the best retention and sales boosting tool to come along in many years....

Coaching in Fitness Centers – The Next Sales and Retention Tool

Jun 6, 2006 12:18 PM

The Psychology of Motivation

Apr 7, 2006 5:12 PM

When the prospective club member you are sitting with announces, “I need to lose 25 lbs., but I’m just not motivated to start or stay with it,” they are really saying, “Please help me find my true incentive and my emotional reward that will drive me to take action toward that goal of losing weight.” In other words, get busy helping them identify their exact motivation...

Asking for the Sale with Confidence

Mar 9, 2006 9:47 AM

Many sales professionals encounter a stumbling block when asking a customer for the sale. Many close by asking, “So, what do you think?” That may sound like a close, but it isn’t. By simply changing the way you ask for the sale, you will automatically increase your closing percentage. ...

How to Achieve Higher Sales Through a Well–Developed Sales Training Effort

Feb 8, 2006 10:01 AM

Ed Tock, a partner in Sales Makers, tells clubs how they can achieve higher sales through well-developed sales training. ...

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