Featured Article

Position, Position, Position: 5 Tips

May 8, 2007 4:55 PM, By Karen Raisch-Siegel, MS

Retention, retention, retention. That is the name of the game if you want to stay profitable. But what’s a club to do when it’s surrounded by competitors? The answer: position, position, position. ...

Archived Articles from Step by Step: Retention

Position, Position, Position: 5 Tips

May 8, 2007 4:55 PM, By Karen Raisch-Siegel, MS

Retention, retention, retention. That is the name of the game if you want to stay profitable. But what’s a club to do when it’s surrounded by competitors? The answer: position, position, position. ...

How to Solve the Revolving Door Dilemma

Mar 7, 2007 11:11 AM

Trying to lure beginners into a health club is not a difficult task but keeping them there is a different story. We live in an image-conscious society with infomercials and diets that promise to help us lose weight in less than 30 days, so people are typically ...

Eight Tips for Implementing a Successful Member Retention Program

Nov 27, 2006 3:25 PM

1. Create a synergic relationship between the personal training and programming departments and the fitness manager. 2. Proactively ask the members how they’re doing and what you can do to better serve them. ...

Aug 30, 2006 5:16 PM

When Should You Conduct A Member Survey?

Jul 6, 2006 1:12 PM

The quick and easy answer to the question of when should a club conduct a member survey, of course, is whenever you want to know what members are really thinking. In reality, there are many answers to this question. Here are a couple of the more important ones....

Archived Focus On Retention Articles Appearing in the Magazine

Retention

Focus On Retention

Teresa Burke

Focus on Retention

Kate Larsen

Focus on Retention

Lisa Richardson

Focus On Retention

Scott A. Chovanec

Focus on Retention

Ed Tock

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