The Difference Between Knowing and Doing: 7 Tips to Improve the Success of Your New Member Campaigns

Jun 5, 2007 3:41 PM

Everyone knows the best way to drop that spare tire is by exercising and eating right. If the idea is so simple and so obvious, then why doesn’t everyone have glorious buns of steel?...

The Difference Between Knowing and Doing: 7 Tips to Improve the Success of Your New Member Campaigns

Jun 5, 2007 3:41 PM

Everyone knows the best way to drop that spare tire is by exercising and eating right. If the idea is so simple and so obvious, then why doesn’t everyone have glorious buns of steel?...

The Invisible Secret: The Fastest Way to Turn Your Health Club into a Marketing Powerhouse

Apr 6, 2007 3:40 PM

Sizzling sales copy. Dramatic headlines. Irresistible offers. Emotional stories. Unique selling propositions. A call-to-action that makes your reader dive for the phone. That’s what a lot of people think of when they think “marketing.” ...

Four Truths About Health Club Marketing: Violate Them at Your Own Risk

Jan 9, 2007 3:17 PM, By Patrick Rigsby

Health club marketing is an area that has long been studied and perfected by fitness professionals and health club owners looking to be more successful. Over the years, a number of techniques have become truths that all club marketing pros adhere to...

How to Profit From Referrals

Sep 8, 2006 1:58 PM

There's no such thing as a slam dunk when it comes to selling your fitness services. However, if there's any type of prospective client who is close to being a slam dunk, it is a referral....

Aug 30, 2006 5:02 PM

Four Proven Steps To Networking

Aug 7, 2006 10:25 AM

Networking is an often underestimated but powerful business tool. Motivational speaker Bob Burg summed it up best by saying, "It isn't just what you know, and it isn't just who you know...

Promoting Your Fitness Facility Through Free Public Speaking

Jun 6, 2006 11:27 AM

Let’s face it: people are wary of health clubs. Many have joined at least one before and failed to get results. Chances are it was due to their lack of effort, but blaming them isn’t going to help your bottom line. ...

Maximizing Your Referral Promotions

May 10, 2006 11:09 AM

For anyone in the health club business, referrals are a critically important component to sales success and can even account for as much as 60 percent of a club’s new membership sales, according to some industry reports....

Partnering For Profits

Apr 10, 2006 4:33 PM

John Agoglia, a former personal trainer, reveals how clubs can boost their marketing efforts by partnering with local businesses....

Developing an E-Mail Marketing Campaign

Mar 9, 2006 9:45 AM

E-mail is fast becoming the preferred communication vehicle, whether you are the sender or the receiver. For health clubs e-mail marketing can be more effective than standard marketing strategies, such as direct mail and traditional advertising, because it’s cost-effective, immediate, based on a fairly intimate ...

Doing Well by Doing Some Good For the Community

Feb 8, 2006 10:30 AM

Sonia Ricotti, founder of Club Training Forum, reveals how clubs can increase their sales and their bottom line. ...

Tuning Up Your Sales Team for the New Year

Jan 13, 2006 3:06 PM

Casey Conrad, a 20-year veteran of the fitness industry, tells you how to tune up your sales team for the new year. ...

Maximizing Your Referral Promotions

For anyone in the health club business, referrals are a critically important component to sales success and can even account for as much as 60 percent of a club’s new membership sales, according to some industry reports....

Offbeat Marketing Ideas

This month, we're in the third of six Marketing Matters articles for the year that focus on offbeat marketing ideas. Now that we are into the summer months...

Casey Conrad's Marketing Matters

For those of you who might be tuning into this column for the first time in 2004, it's useful to know that each of the six marketing matters features...

Know What You Are and Who You're Marketing To

by frank margarella

Would you go to a Chinese restaurant for a good steak? At the same time, the Chinese restaurant wouldn't feature steaks in any of its marketing efforts....

Flood Your Club With Referrals

by todd brown

Getting flooded with referrals wouldn't that be nice? Wouldn't it be wonderful to have tons of referrals coming into your personal training department...

Do Them a Favor and Close

Jim Collins

Two salesmen come back to the office after a day of selling and one salesman says to the other, Boy, did I have a lot of good interviews today, and the...

Casey Conrad's Marketing to Seniors

For many people, the word conjures up images of little blue-haired women and frail old men cluelessly driving 45 mph in the left lane. That may have been...

Casey Conrad's Marketing Matters

If you are childless, perhaps you've noticed them. If you are a parent particularly one who has children under the age of 15 you are living it day to...

Marketing Matters

The Men's Market Go to your local bookstore and peruse the marketing section. Look for books on gender marketing and what you will find is quite amazing....

Casey Conrad's Marketing Tutorial

The Unspoken Opportunity: Marketing to Women It's hard to believe but this month's Marketing Tutorial marks the beginning of this column's third year....