Promote Your Personal Trainers as Experts: The Quick and Easy Way to Write and Promote Fitness Articles

Jun 5, 2007 3:33 PM

Personal trainers are often viewed as more of an afterthought than fitness experts. If they were so terribly important, why are members given free sessions with them? People automatically assume that if their time is given away so readily it must not be very valuable....

Promote Your Personal Trainers as Experts: The Quick and Easy Way to Write and Promote Fitness Articles

Jun 5, 2007 3:33 PM

Personal trainers are often viewed as more of an afterthought than fitness experts. If they were so terribly important, why are members given free sessions with them? People automatically assume that if their time is given away so readily it must not be very valuable....

Does Your Management Style Inspire Others in Your Health Club?

May 8, 2007 4:51 PM, By Jim Thomas

In working with many different types of clubs across the country, I’ve seen varying styles of how to inspire others in your health club. Some are very demanding, while others ignore everyone and hope things will improve...

Just Blog It

Apr 9, 2007 10:54 AM

There are currently more than 71 million blogs with 175,000 new ones launched every day. Sure, the vast majority of these will never have more than a handful of readers, but, done right, a blog can be a crucial element in your marketing mix...

How to Win the Nutrition Game

Mar 7, 2007 10:57 AM

March is National Nutrition Month. To remain cutting edge and competitive in today’s market, you must do something to separate your business from the competition, and celebrating National Nutrition Month is one way to do that—as long as you do so properly....

15 Tips for Developing a Fire-Safety Plan for a Fitness Center

Jan 25, 2007 11:30 AM, By Karen Raisch-Siegel, MS

Imagine it is 6 p.m. on a Monday night, and your facility is packed with members. All of a sudden, the fire alarm goes off. Would you be able to safely evacuate your members and employees? ...

Lifestyle Medicine: Essentials For Improving The Health Of Your Club

Jan 9, 2007 3:05 PM, By Don Jones, Ph.D.

It is abundantly clear that our industry is not offering most of the general public what they want. We are only capturing 14 percent of available customers in most markets. Maybe as Michael Scott Scudder questions ...

20 Steps to Better Business Health

Dec 6, 2006 4:24 PM

Club owners and managers often get so preoccupied operating their club, responding to member complaints and staff issues and solving problems that they don’t have enough time to sit back and reflect on how to improve their ...

Five Easy Steps to Start a Profitable Weight-Management Program

Nov 10, 2006 9:37 AM, By Jayson Hunter

Some of you may already teach your clients about weight loss, but you also need to reach out to the untapped market. The nice thing about a weight-management program is that you maximize your time, maximize your...

Developing and Retaining a Professional Staff

Oct 9, 2006 4:17 PM, By Neal Pire, MA, CSCS, FACSM

In a business where member retention and referrals are dependent on customer satisfaction, recruiting and hiring candidates with the right personality traits and skill-sets is crucial. ...

Aug 30, 2006 4:54 PM

How To Ride the Baby Boomer Wave

Aug 7, 2006 4:22 PM

The influx of Baby Boomers is the surest and most powerful trend to hit the fitness business. Every time the Boomers hit a new decade, they drive an industry to new heights. First the growth of colleges, next starter homes, then home furnishing stores, then the nursery furniture and stroller industries, later on second homes and time shares. ...

View Your Fitness Facility Through the Eyes of Your Consumer

Jun 8, 2006 12:04 PM

It’s not my job. These four words can be the downfall of any customer-driven business. Think about it. How often do you frequent a business that reluctantly offers you service?...

Unleash Your Leadership Potential

May 10, 2006 10:42 AM

If your employees were interviewed and asked to describe their “ideal” boss, would they describe you? A key stumbling block to the development of great teams today is often weak leadership skills in the leaders themselves. If you are experiencing high staff turnover, low employee morale and your team’s performance is not where it should be, then it may be time to re-evaluate the situation. ...

The Common Cold in the Fitness Industry

Apr 10, 2006 4:29 PM

Every year millions of people around the world suffer from symptoms of the common cold: sniffling, sneezing, stuffy head, fever, headache, body aches and so on. What happens? They run for the nearest OTC: DayQuil, NyQuil, Sudafed or maybe they try herbal remedies of some sort....

Five Steps to Build Your Physician Referral Network

Mar 9, 2006 9:43 AM

Health care referrals are a terrific source of new clients for fitness businesses. Make this approach work for you by combining specialized marketing with great client skills...

Your Missing Contributor to the Bottom Line: Group Training

Jan 17, 2006 2:34 PM

Fitness Consultants Kim Pace and Bob Esquerre explain why circuit training is a missing contributor to your bottom line. ...