May 1, 2008 12:00 PM
Polar, Virgin HealthMiles Form Partnership
Lake Success, NY — Polar and Virgin HealthMiles, a health incentive rewards program that connects health clubs, health care and corporations by motivating consumers to take greater control of their health and fitness, have partnered to allow members to improve their fitness level by incorporating the benefits of heart-rate monitoring into their workouts and increasing the opportunity to earn even greater rewards. By adding a Polar heart-rate monitor as a tool for tracking exertion levels and progress, HealthMiles may be able to introduce members currently using a pedometer to higher fitness intensities through activities such as running, hiking or cycling, according to HealthMiles.
All Polar fitness watches will sync to the member's personal account on the HealthMiles LifeZone Web site, enabling them to track their overall activity and view their progress online, according to Polar.
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