Aug 10, 2006 10:45 AM
Survey Finds Average Group Fitness Visits at 2.9
ALISO VIEJO, CA—More than 90 percent of participants in Les Mills group fitness classes in the United States visit their clubs at least twice a week specifically to take part in the classes, a survey by AC Nielsen found. Almost 40 percent visit at least four times a week to take part in the classes.
The average of at least 2.9 visits a week by Les Mills participants compares with International Health, Racquet and Sportsclub Association estimates that club members go to their clubs 1.75 times a week on average.
AC Nielsen’s on-line survey questioned the 1,000 respondents for an average of 16 minutes each on their awareness, behavior and attitude towards the Les Mills programs.
